Trump nominates UFC chief Dana White for White House press secretary role

Donald Trump has signalled his desire to appoint Dana White, the prominent chief executive of the Ultimate Fighting Championship, to serve as White House press secretary in his incoming administration. The announcement marks an unconventional selection for the high-profile communications role, which typically serves as the primary spokesperson for the US president.

The position has been without a permanent occupant since Katie Zacharia's departure last month, following what was reported to be an exceptionally short tenure in the role. The White House press secretary is responsible for conducting daily briefings with journalists and serving as the administration's principal communications officer.

White, who has led the UFC since 2001, is known for his prominent media presence and direct communication style within the sports entertainment industry. His appointment, should it proceed, would represent a significant departure from traditional selections for the position, which have historically gone to seasoned political communications professionals.

The nomination process would require Senate confirmation, and the appointment underscores Trump's broader approach of selecting individuals from outside conventional political circles for key positions within his administration.