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Trump rebands artificial intelligence as 'Super Intelligence', signals major shift

The U.S. administration has directed federal agencies to adopt the term 'Super Intelligence' instead of artificial intelligence, positioning the technology as a transformative force exceeding the internet's impact. Major technology firms have simultaneously committed to a voluntary framework establishing four tiers of safety protocols.

LSN India · 30 September 2026

Trump rebands artificial intelligence as 'Super Intelligence', signals major shift

The Trump administration has issued a directive instructing federal government agencies to replace references to 'artificial intelligence' with 'Super Intelligence' in official communications and policy frameworks. The rebranding effort reflects a strategic repositioning of how the technology is perceived and discussed within government circles.

Accompanying the terminology shift, leading technology companies have pledged to adopt a voluntary safety pact centered on a four-layered approach to safeguarding systems. The framework aims to establish consistent safety standards across the industry as these powerful technologies continue to advance and gain broader deployment.

Administration officials have characterized the technology as representing a leap forward comparable to—or exceeding—the transformative impact of the internet. The rebranding initiative underscores the administration's emphasis on the technology's potential significance for economic and social development.

The voluntary commitment from major technology firms marks an attempt to establish industry-wide standards without formal regulatory mandates. The four-tier safety framework is expected to address key concerns surrounding the development and deployment of advanced computational systems, though specific details of the safety measures remain under development.