Business · India Bureau
US entrepreneurs transform Halloween haunted house into multimillion-dollar empire
What started as a modest seasonal venture in a Denver shopping complex has evolved into a sprawling entertainment business operating 18 haunted attractions across the United States. The company, founded by two friends in 2002, has scaled from charging $15 per ticket to becoming a major employer in the seasonal entertainment sector.
LSN India ·
Chris Stafford and Warren Conard launched their haunted house concept in a Denver shopping complex over two decades ago, initially positioning it as a side business with minimal overhead. The venture's early success—operating during the peak Halloween season—demonstrated strong demand for immersive horror entertainment experiences among American consumers.
The business has since expanded significantly, now operating 18 seasonal attractions across multiple states during the Halloween period. This growth trajectory reflects the broader commercialization of Halloween entertainment in North America, where consumers increasingly spend on experiential entertainment offerings during the autumn months.
The scale of operations has become substantial, with the company employing approximately 4,500 workers during the 2025 Halloween season alone. This employment footprint positions the enterprise as a notable seasonal employer, comparable to other major retail and entertainment operators in the hospitality sector.
Looking ahead, the company is diversifying its revenue streams beyond Halloween attractions. Plans to expand into Christmas-themed entertainment represent a strategic move to capitalize on year-round holiday seasons and maximize facility utilization across different periods of the calendar year. This expansion strategy aligns with trends among entertainment companies seeking to extend operational seasons and maintain consistent workforce engagement.