Uttar Pradesh cracks down on mislabeled 'puja ghee' products

The Food Safety and Drug Administration (FSDA) in Uttar Pradesh has initiated a crackdown on what is commonly referred to as 'puja ghee'—products marketed for religious or ceremonial use rather than consumption. The regulatory body has instructed manufacturers and sellers to cease misleading labeling practices that could confuse consumers about the intended use and safety of such products.

According to the FSDA directive, products marketed specifically for puja or non-consumption purposes must carry clear warning labels distinguishing them from food-grade ghee. The agency emphasized that misleading product labels constitute a violation of food safety regulations and consumer protection standards.

Manufacturers and retailers found in violation of the directive face significant penalties. The FSDA has warned that non-compliance could result in immediate seizure of stocks and suspension of business licenses. The action reflects the regulatory body's commitment to preventing consumer deception and ensuring that products are accurately represented based on their intended use and composition.

The crackdown underscores ongoing concerns in India's food safety framework regarding the mislabeling of products and the distinction between items intended for religious purposes and those meant for human consumption. The FSDA has called on all stakeholders in the ghee industry to align their labeling practices with regulatory requirements to avoid penalties.