World · India Bureau
Victoria's Secret unveils diamond-studded fantasy bra worth ₹460 crore
The luxury lingerie brand's iconic fantasy bra returns to the runway after eight years, adorned with thousands of natural diamonds and worn by model Kylie Jenner. The handcrafted piece, valued at approximately ₹460 crore, required over 1,000 hours of meticulous artisanal work.
LSN India ·
Victoria's Secret has unveiled its latest fantasy bra—an extravagant piece of haute couture that combines lingerie with high jewellery. The bra, which weighs 1.8 kilograms, features 4,410 natural diamonds and 75.54 carats of yellow diamonds set throughout the design, resulting in its extraordinary valuation of approximately ₹460 crore.
The garment marked the return of the brand's signature fantasy bra collection to the runway after an eight-year hiatus. Model and media personality Kylie Jenner was selected to wear the piece, bringing considerable attention to the launch.
The creation of this luxury item required exceptional craftsmanship, with 15 skilled artisans investing over 1,000 hours in its construction. Each diamond was individually set, and every detail was meticulously crafted to meet the brand's exacting standards for its most prestigious pieces.
The fantasy bra has long been an iconic element of Victoria's Secret's brand identity, typically unveiled at the brand's signature fashion show. The reintroduction of this haute couture piece signals the brand's continued emphasis on combining luxury materials with innovative design in the fashion industry.