Business · Vietnam Bureau
Vietnam charts course to modernize traditional medicine by 2030
Vietnam is pursuing an ambitious strategy to transform its traditional medicine sector into a globally competitive, high-value industry. The initiative aims to boost health tourism, strengthen national soft power, and establish Vietnam as an international leader in traditional medicine.
LSN Vietnam ·

Vietnam has outlined a comprehensive plan to modernize its traditional medicine sector while maintaining its cultural authenticity and international competitiveness through 2030. The strategy seeks to create a traditional medicine economy with enhanced added value, positioning the country as a premium destination for health tourism and wellness services.
The transformation initiative reflects Vietnam's broader efforts to leverage its rich medicinal heritage as a tool for economic development and cultural diplomacy. By professionalizing traditional medicine practices and integrating them with modern scientific standards, the country aims to meet growing global demand for alternative and complementary healthcare solutions.
Vietnam's traditional medicine expertise has already gained recognition at international forums. Recent presentations at global health conferences have highlighted the country's botanical knowledge, therapeutic techniques, and innovative applications in contemporary healthcare settings.
The modernization effort encompasses multiple dimensions, including research and development, practitioner training, product standardization, and international certification. Officials view the sector as a promising avenue for expanding Vietnam's economic opportunities while simultaneously enhancing the nation's cultural influence and brand recognition on the world stage.
Successful execution of the strategy could position Vietnam alongside established traditional medicine centers in Asia, creating new employment opportunities and attracting international investment in research, production, and medical tourism infrastructure.