Vietnam claims multiple honours at 2026 World Travel Awards

Vietnam has been recognised at the 2026 World Travel Awards, winning honours in Asia's Leading Destination and Asia's Leading Heritage Destination categories. The dual recognition underscores the country's strengthening appeal to international travellers and its competitive standing among regional tourism destinations.

The awards reflect Vietnam's diverse tourism offerings, from cultural heritage sites to contemporary attractions. The recognition comes as the country continues to develop its travel infrastructure and expand its international marketing efforts to attract high-value visitors.

Vietnam's tourism sector has been shifting toward quality-focused growth and the development of integrated value chains in recent years. This strategic reorientation aims to enhance visitor experiences while supporting sustainable tourism practices across the country.

The World Travel Awards, widely regarded as the travel industry's most prestigious accolades, recognise excellence and innovation across multiple categories. Vietnam's success in multiple categories demonstrates the breadth of its tourism appeal and the quality of its destination management efforts.