Vietnam emerges as premier safe destination, WEF rankings show

Vietnam has climbed the global tourism competitiveness ladder, with safety and security emerging as a key differentiator for the Southeast Asian nation. According to World Economic Forum data referenced in the Travel & Tourism Development Index 2026, Vietnam maintains high safety awareness standards and low crime rates that have contributed to its leading position in the Safety and Security indicator rankings globally.

The country's terrorism impact score of zero—the lowest possible classification—has further strengthened its appeal to international visitors seeking secure travel destinations. These security metrics reflect Vietnam's sustained efforts in maintaining public safety and establishing itself as a reliable destination for tourism investment and visitation.

Vietnam's tourism sector is leveraging this safety advantage while diversifying its offerings. Hanoi is preparing to unveil a beverage tourism map at the 2026 festival, showcasing regional drinks and culinary experiences. Meanwhile, other regions are innovating their tourism models: buckwheat blossoms in stone plateau areas are helping extend the tourism season beyond peak months, while Ho Chi Minh City is shifting its MICE (meetings, incentives, conferences, exhibitions) tourism focus from traditional venue-based offerings toward experiential tourism.

These developments signal a broader strategy to combine Vietnam's security credentials with expanded, experience-driven tourism offerings designed to attract diverse traveler segments and extend economic benefits throughout the year.