Business · Vietnam Bureau
Vietnam pursues strategic tourism expansion to boost global market presence
Vietnam is intensifying efforts to promote itself as a premium tourism destination on the world stage, with industry experts calling for more coordinated, long-term marketing campaigns. The nation's tourism sector is increasingly positioned as a key economic driver, targeting significant contributions to GDP growth by the end of the decade.
LSN Vietnam ·
Vietnam has moved into higher rankings in global tourism competitiveness assessments, climbing seven positions to 52nd place in the World Economic Forum's tourism index. This advancement reflects growing international recognition of the country's tourism potential, even as officials and industry specialists identify gaps in current promotion strategies.
Experts contend that Vietnam's tourism sector stands at a critical juncture where fragmented promotional activities must give way to cohesive, large-scale campaigns specifically designed for target markets. Rather than scattered marketing efforts, the nation requires integrated strategies that connect destination promotion directly to tangible visitor experiences and service quality improvements.
Government projections underscore the sector's strategic importance, with tourism expected to account for 12 percent of GDP by 2030. This ambitious target reflects confidence in the industry's expansion potential and signals substantial investment in infrastructure and services to accommodate growing visitor numbers.
The nation's enhanced global profile received further validation through World Travel Awards 2026 honours, which recognise Vietnam's progress in establishing itself as a competitive tourism destination. Moving forward, stakeholders emphasize the necessity for sustained, market-specific strategies that leverage Vietnam's natural and cultural assets while ensuring visitor satisfaction remains central to promotional messaging.