Vietnam ranks among world's top 10 favourite destinations in 2026

Vietnam's inclusion in the prestigious top 10 list underscores the country's rising appeal as a preferred travel destination on the global stage. The accolade comes as the nation continues to strengthen its position in international tourism rankings, having recently climbed seven places to rank 52nd in the World Economic Forum's tourism competitiveness index.

The award reflects a confluence of factors driving Vietnam's tourism growth, including its reputation for safety, diverse experiences ranging from bustling urban centres to pristine natural attractions, and distinctive cultural offerings. Visitors are drawn to the country's varied landscapes—from northern mountains to southern beaches—as well as its renowned cuisine and the warmth of its people.

The recognition signals strengthened international appreciation for Vietnam as a travel destination and validates the country's ongoing efforts to promote itself on global markets. Industry observers note that such accolades help reinforce Vietnam's tourism brand positioning and attract an increasingly diverse range of international visitors seeking authentic experiences and compelling value.

The achievement comes amid broader efforts by Vietnamese tourism authorities to enhance the country's competitiveness and expand its appeal across key source markets in Asia, Europe, and beyond. Tourism continues to represent an important pillar of Vietnam's economic development strategy.