Vietnam's national brand value surges 45 percent to exceed $462 billion

Vietnam's national brand value has climbed to over $462 billion, marking a substantial 45 percent increase that underscores the country's growing economic clout, Deputy Minister of Industry and Trade Luong Hoang Thai said this week.

The achievement reflects the success of Vietnam's National Brand Programme in elevating domestic enterprises and products on the international stage. The government has prioritized brand development as a key economic strategy, recognizing that strong national brands enhance competitiveness and create value for businesses across sectors.

Luong outlined the programme's accomplishments and the crucial role played by Vietnam's business community in driving brand recognition and market expansion. He highlighted plans for accelerating brand development initiatives in the coming years, positioning Vietnam as a stronger competitor within Asia.

The gains coincide with the 10th Vietnam National Brand Product recognition ceremony, scheduled for October 16, which celebrates companies and products that have achieved excellence in their respective markets. The programme continues to support emerging brands like Suoi Giang's Shan Tuyet tea, which has leveraged local heritage and quality to establish itself as a nationally recognized product.

Government officials have set ambitious targets for Vietnam's brand portfolio, with strategic objectives to strengthen the country's brand positioning by 2045 through sustained investment in quality, innovation, and market development.