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Vietnam's top leader pushes quality over volume in EU business ties

Communist Party General Secretary and President To Lam has called for deeper economic cooperation with European and Belgian business leaders, emphasizing the need to elevate trade partnerships beyond mere expansion. The push comes as Vietnam seeks to strengthen its position in global supply chains through technology-intensive ventures.

LSN Vietnam · 22 October 2026

Vietnam's top leader pushes quality over volume in EU business ties

Vietnam's top leadership has signaled a strategic shift in approaching economic partnerships with Europe, moving beyond traditional trade volume metrics toward higher-value collaboration. During high-level discussions with prominent European and Belgian business executives, To Lam outlined a vision for cooperation that prioritizes technological advancement and competitive positioning in international markets.

The Vietnamese leader emphasized that bilateral economic ties should focus on enhancing quality and technological content rather than simply expanding transaction volumes. According to To Lam, strengthened partnerships must work toward elevating development standards for businesses from both sides and securing more robust positions within global value chains.

The engagement reflects Vietnam's broader strategy to deepen its Comprehensive Strategic Partnership with the European Union amid evolving global trade dynamics. As Vietnam navigates new market challenges, the country is actively seeking partnerships that integrate advanced technology transfer and knowledge-sharing frameworks.

Belgium, as a gateway to European markets and home to key EU institutions, holds particular significance for Vietnam's economic diplomacy. The discussions underscore Hanoi's commitment to transforming its relationship with Europe from one primarily transactional to one strategically collaborative across innovation and industrial development sectors.

Photo: Vietnamese leader To Lam at the Presidential Palace in Hanoi, July 2024. Minh Hoang / European Union via Wikimedia Commons (CC BY 4.0).