Vietnam to showcase craft villages, agritourism in major Hanoi event

Vietnam is set to launch an integrated push to boost rural development by linking traditional craft villages with agritourism through three flagship events scheduled for October in Hanoi. The 22nd Vietnam Craft Village Fair, the 2026 Week for Promoting and Connecting Agricultural and Rural Tourism, and the 2026 Vietnam Handicraft Competition will converge at the capital's Agricultural Exhibition Centre from October 8 to 12.

The coordinated initiative reflects growing recognition that Vietnam's traditional craft sectors and rural tourism potential can be harnessed simultaneously to strengthen local economies. By bringing together craft producers, agricultural stakeholders, and tourism operators under one platform, organizers aim to forge connections that will enhance market access and visitor experiences across rural regions.

Craft villages have long served as repositories of Vietnam's cultural heritage, producing everything from ceramics and textiles to woodwork and lacquerware. Integrating these artisanal traditions with agritourism offerings—such as farm stays, workshops, and local food experiences—creates a more compelling proposition for both domestic and international visitors seeking authentic rural experiences.

The concurrent events are intended to showcase how Vietnam's countryside can transition to a more sustainable, visitor-centric economic model that preserves traditional skills while generating income for communities. Officials view the October gathering as a catalyst for strengthening partnerships between cultural heritage preservation and rural tourism development.