World · Vietnam Bureau
Vietnamese consumers flock to buy Apple's new red Pro iPhone despite price surge
Apple's authorized retailers across Vietnam began distributing the iPhone 18 Pro and 18 Pro Max on Friday morning, drawing thousands of eager customers despite an 11% price increase over the previous model.
LSN Vietnam ·
Long queues formed outside Apple retailers nationwide as Vietnamese consumers lined up from early morning to purchase the newly launched iPhone 18 Pro lineup. The handovers commenced at 8 a.m. across authorized reseller locations, with both the standard Pro and larger Pro Max variants available simultaneously.
The strong turnout underscores sustained demand for Apple's premium devices in Vietnam's growing smartphone market, even as the company implemented a significant price adjustment. The 11% increase marks one of the steeper hikes in recent iPhone cycles, yet failed to deter Vietnamese buyers eager to secure the latest models.
The red finish variant proved particularly popular among consumers making their purchases on the opening day. Apple's ability to drive substantial foot traffic despite the price premium reflects the brand's entrenched position in Vietnam, where premium smartphone consumption continues to expand among affluent urban demographics.
The launch marks Apple's continued investment in Southeast Asia's largest economy, where rising incomes and smartphone penetration have positioned Vietnam as a key market for technology vendors. Retailers reported smooth distribution operations throughout the opening day, with stock levels appearing adequate to meet initial demand.