Business · Vietnam Bureau
Vietnamese filmmakers embrace AI to reduce production costs, boost creativity
Artificial intelligence is emerging as a cost-effective tool for Vietnamese cinema, enabling producers to experiment with visual concepts and complex scenes before committing significant resources to production. The trend reflects broader industry efforts to harness technology while addressing concerns over content protection.
LSN Vietnam ·
Vietnam's film industry is increasingly turning to artificial intelligence as a budget-conscious solution to streamline production workflows. The technology allows filmmakers to handle resource-intensive stages including visual development, previsualisation, animation and visual effects at a fraction of traditional costs. This capability is proving particularly valuable for Vietnamese producers seeking to test ambitious creative concepts, construct elaborate worlds, design creatures and choreograph action sequences before entering expensive production phases.
The adoption of AI-driven tools comes as the industry grapples with broader challenges. Recent success at international festivals, including multiple awards won at the 25th International Indian Film Festival, has highlighted Vietnamese cinema's creative potential. However, industry stakeholders are raising alarms about the proliferation of short, AI-generated films distributed through online platforms, creating concerns about content quality and intellectual property protection.
As the technology becomes more prevalent, observers say stronger regulatory oversight is needed from online distributors to maintain standards and protect creators' rights. Industry experts view AI as an opportunity for Vietnamese filmmakers to compete internationally, provided the sector develops robust intellectual property protections alongside technological adoption. The balance between leveraging AI's efficiency gains and maintaining content integrity remains central to the industry's growth strategy.