World · India Bureau
Vivo launches ultra-thin foldable smartphone in India at Rs 2.20 lakh
Chinese smartphone manufacturer Vivo has introduced its latest foldable device to the Indian market, featuring an exceptionally thin design that allows seamless use when folded. The premium handset carries a significantly higher price tag compared to its predecessor.
LSN India ·
Vivo has unveiled its new foldable smartphone in India, positioning itself as a contender in the increasingly competitive premium mobile segment. The device comes priced at Rs 2.20 lakh, marking a substantial increase of Rs 60,000 over the company's previous foldable offering.
The smartphone's defining characteristic is its ultra-slim profile, which the manufacturer has engineered to ensure the device remains practical and comfortable to use even in its folded state. This design philosophy represents a departure from earlier foldable models that were often criticized for their thickness when collapsed.
The premium pricing reflects Vivo's positioning of the device as a high-end offering targeting affluent consumers interested in cutting-edge mobile technology. The launch comes as Indian smartphone buyers increasingly explore foldable devices, with several manufacturers competing to capture market share in this expanding segment.
The company's focus on reducing thickness while maintaining functionality suggests engineers have prioritized user experience and portability as key selling points. Industry analysts will be watching closely to see how Indian consumers respond to the device's elevated price point and whether the engineering innovations justify the premium cost.