Wipro Consumer Care launches premium pet food brand Snuggles in India

Wipro Consumer Care, the fast-moving consumer goods arm of IT services major Wipro, has stepped into India's growing pet care market with the introduction of Snuggles, a premium dry dog food brand. The product combines conventional kibble pieces with freeze-dried chicken chunks, targeting pet owners seeking higher-quality nutrition options for their dogs.

The launch underscores opportunities in India's emerging pet food sector, which remains relatively underpenetrated compared to global markets. Currently, only about 7 per cent of Indian pet parents purchase packaged pet food, with the majority relying on home-cooked meals or unbranded alternatives. This low adoption rate presents significant growth potential as pet ownership increases and disposable incomes rise among urban consumers.

Wipro Consumer Care's entry into the premium segment suggests confidence in India's evolving pet care landscape. The company has built a strong foundation in household care products and personal hygiene, positioning it to leverage existing distribution networks and consumer trust in the pet food category.

The pet care market in India has attracted increasing interest from both established and emerging players in recent years, driven by growing urbanization and changing attitudes toward pet ownership. Industry analysts expect the segment to expand substantially as awareness of pet nutrition improves and consumer spending on pet products rises.