Zomato CEO Goyal unveils Temple loyalty programme details

Zomato has launched Temple, a loyalty programme designed to provide subscribers with exclusive benefits and rewards across its platform. The initiative represents the company's latest effort to strengthen customer relationships and encourage repeat usage of its food delivery and dining services.

According to Goyal's recent disclosure, Temple operates on a tiered membership structure that offers escalating benefits based on user engagement levels. Members gain access to special discounts, priority customer service, and exclusive restaurant partnerships unavailable to non-subscribers.

The programme integrates seamlessly with Zomato's existing ecosystem, allowing users to accumulate points through food orders, dining experiences, and other platform activities. These points can be redeemed for discounts, complimentary meals, or premium features within the application.

Goyal emphasised that Temple is designed with simplicity in mind, ensuring that both frequent users and occasional customers can easily understand and maximise the programme's offerings. The rollout includes intuitive in-app navigation to help users track their benefits and redemption opportunities.

The loyalty initiative comes as Zomato continues to expand its market presence and diversify its revenue streams beyond core food delivery services. Temple represents a strategic focus on customer lifetime value and sustainable business growth in India's competitive foodtech sector.