Zomato cracks down on analogue dairy products with zero-tolerance policy

Zomato has announced a zero-tolerance approach to the sale of analogue dairy products on its platform, moving to delist menu items identified as containing dairy substitutes. The measure comes as part of the delivery service's effort to strengthen food safety compliance among its restaurant partners across India.

Under the new policy, dishes declared to contain analogue dairy—synthetic dairy products that mimic the properties of natural dairy but lack its nutritional composition—will be removed from the platform's listings. Analogue dairy products have faced scrutiny from health authorities and consumer groups over transparency and nutritional concerns.

Restaurant partners found to be persistently non-compliant with the directive face potential suspension or delisting from the platform entirely. The policy applies across Zomato's network of restaurant merchants, establishing a uniform standard for dairy product authenticity.

The announcement reflects growing regulatory pressure on food delivery platforms and restaurants to ensure ingredient transparency and adherence to food safety standards. Zomato has positioned the measure as part of its broader commitment to consumer protection and platform accountability in India's rapidly expanding food services sector.

The policy's implementation comes amid increased scrutiny of food quality and ingredient sourcing in India's organised food delivery market, where consumer trust remains a critical competitive factor.