World · India Bureau
Zomato expands ultra-long-distance food delivery to seven Indian cities
The food delivery platform has rolled out its Limitless Delivery service, enabling customers to order meals from restaurants located up to 40 kilometres away. The service is now available across seven cities nationwide.
LSN India ·
Zomato has expanded its food delivery capabilities with the launch of Limitless Delivery, a new service that extends ordering range to 40 kilometres in select markets across India.
The expanded delivery radius allows customers to access a wider restaurant network beyond typical delivery zones, provided the eateries are registered as participating partners in the programme. Users can access the service through the Zomato mobile application and website by checking restaurant availability in their area.
The rollout currently covers seven Indian cities, though the company has not disclosed specific details on which locations are included or plans for further expansion. The initiative reflects intensifying competition in India's food delivery sector, where companies are seeking to differentiate services through extended reach and improved customer choice.
To utilise the Limitless Delivery service, customers need to browse participating restaurants within their expanded delivery zone and place orders through standard Zomato booking procedures. The company has integrated the new service into its existing platform interface, ensuring minimal disruption to user experience.
The move underscores Zomato's strategy to capture additional market share by offering logistics solutions that complement its core delivery operations in an increasingly competitive segment dominated by multiple platforms.