Martha Sazon

President and CEO — Mynt (Globe Fintech Innovations) – operator of GCash

About Martha Sazon

Key facts Role: President and chief executive Organisation: Mynt (Globe Fintech Innovations), operator of GCash Country: Philippines Sector: Fintech Headline figures: IPO of up to ₱92.32 billion; 39.1 million GCash monthly active users in 2025 Martha Sazon is weeks away from taking GCash public in what is set to be the largest initial public offering in Philippine history. Mynt, the company she leads and the parent of the country's dominant finance app, has regulatory clearance for an offer of up to ₱92.32 billion. Shares are due to be offered from 6 to 12 October, with a debut on the Philippine Stock Exchange under the ticker GCASH targeted for 20 October 2026. More than 20 global and domestic cornerstone investors, including funds managed by BlackRock, Capital Research and Management and the International Finance Corporation, have committed to cover roughly the whole institutional tranche, Mynt said on 24 September. The role As president and chief executive of Mynt, Sazon runs the group of fintech companies behind GCash, which offers payments, transfers, savings, loans, insurance and investments. Mynt was formed through a partnership between Globe Telecom, Ayala Corporation and Ant Group. In 2025 the GCash app served 39.1 million monthly active users and processed ₱17.0 trillion in payments gross transaction value. Mynt reported revenues of ₱79.8 billion and net income of ₱17.2 billion for the year, according to its IPO filing announcement on 27 June 2026. At the maximum price of ₱10 a share, Rappler calculated an initial market capitalisation of about ₱669 billion. The offer The offer's structure shows how much Philippine capital markets are bending to accommodate it. Existing shareholders will sell up to 6.42 billion shares, and Mynt will issue up to 1.61 billion new ones, plus an over-allotment option. Mynt expects net proceeds of about ₱14.95 billion from the primary shares, which it plans to use for growth in digital financial services and product development. Rappler reported that it is the first company to use the Securities and Exchange Commission's lower minimum public float for exceptionally large issuers, floating about 12 per cent rather than the usual 15 per cent. Retail investors will be able to subscribe through GStocks inside the GCash app. At its maximum size, the deal would far exceed the current record set by Monde Nissin's 2021 listing, which raised about ₱55.89 billion. “When people are seen, they can be trusted. And when they are trusted, they can be empowered,” — Sazon, as reported by the Daily Tribune Background and agenda Sazon was appointed chief executive during the Covid-19 pandemic. Mynt credits her with turning GCash into what it calls a "lifeline for millions of Filipinos". Before Mynt she spent 12 years at Globe Telecom, where she headed mobile postpaid, SME and broadband. Earlier in a 30-year career she worked in food, consumer pharmaceuticals and personal care. She graduated cum laude in business administration and accountancy from the University of the Philippines Diliman. Her agenda now centres on credit. On 23 September 2026 she delivered a keynote at the UN Global Compact Leaders Summit in New York, arguing that Filipinos should be allowed to "borrow with dignity". She said formal account ownership among Filipino adults has risen from 29 per cent before the pandemic to 50 per cent. Formal borrowing penetration, however, is only 12 per cent, and about 40 per cent of Filipinos rely on informal lenders. GCash has extended credit to more than 11 million borrowers, about half of them women, using GScore, its AI-based credit-scoring system (GMA News, 23 September; Daily Tribune, 25 September 2026). "When people are seen, they can be trusted. And when they are trusted, they can be empowered," she said, as reported by the Daily Tribune. Regional reach Regionally, GCash has become a reference case for mobile-first financial inclusion in Southeast Asia. Sazon has presented it at the World Economic Forum in Davos and at an IMF Executive Board retreat, according to Mynt. What to watch: final pricing on 1 October, the strength of retail demand through GStocks, how the stock trades after listing, and whether public-market scrutiny changes the pace of GCash's lending push. She ranks fifth because she runs the financial app that tens of millions of Filipinos use, and is about to lead the biggest share sale the Philippine market has seen. Sources Mynt newsroom, GCash parent Mynt Submits SEC Registration Statement, PSE Listing Application for Proposed IPO , 27 Jun 2026 Mynt newsroom, GCash parent Mynt secures commitments from global and local cornerstone investors for proposed IPO , 24 Sep 2026 Mynt, About Us / leadership bio of Martha M. Sazon Rappler, Stage set for GCash's record P92.3B IPO, October 20 listing eyed , 4 Sep 2026 InsiderPH, GCash shifts P92-B IPO timetable, adds global banks HSBC and CLSA The Manila Times, Mynt IPO opens investment opportunity for OFWs , 27 Sep 2026 GMA News, Mynt CEO Martha Sazon brings GCash experience to UN Global Summit , 23 Sep 2026 Daily Tribune, Mynt CEO Martha Sazon champions 'borrow with dignity' at UN ahead of record IPO , 25 Sep 2026

Why this entry is on the list

She ranks fifth because she runs the financial app that tens of millions of Filipinos use, and is about to lead the biggest share sale the Philippine market has seen. GCash served 39.1 million monthly active users in 2025, and Mynt has regulatory clearance for an IPO of up to ₱92.32 billion, with a listing targeted for 20 October 2026.